Posts tagged: SMTP authentication

How a Clean IP Improves Email Marketing Performance

In the competitive world of digital outreach, the reliability of your email infrastructure can make or break a campaign. Marketers often focus on compelling copy and eye-catching design, but the underlying network address that sends those messages-known as the clean IP-plays a pivotal role in whether an email lands in an inbox or a spam folder. A clean IP is one that has not been associated with s...

By WorldVPN on December 25, 2025